…for one hour of work.
I said no.
Yep – you read that right.
Well…it wasn’t a scam.
It wasn’t illegal in any way.
There was no “catch” at all.
It wasn’t a good match for RMRS.
I needed to put my company’s
- Relationship with customers
…above the temptation of a nice payday.
Money comes and goes.
But when you send out a NEGATIVE message (with the WRONG sponsor) – it’s hard to undo.
So this article reveals the truth about my sponsored posts.
(Spoiler alert: money is NOT the biggest factor!)
This post is brought to you by Sheath.
Don’t you hate it when your manhood isn’t comfortable all day?
But any guy can experience this whether he:
- Exercises with a “loose” package
- Works in the kitchen or 100-degree weather
- Gets grime down under while camping
- Has sensitive skin or chafing issues
But thankfully – Sheath’s underwear technology can give your privates some additional support & protection 24/7.
Check out their latest offerings:
- New underwear fabric (95% Modal, 5% Spandex)
- Dual pouch option (for 3.21 and 4.0 models)
Use promo code RMRS to get 20% OFF
Why I Said NO To $10K…
It all started when a small supplement company approached me a few years back.
These guys actually had some interesting stuff – from products helping testosterone levels to those promoting prostate health.
So they offered me $10,000 for a single video and supporting article – both of which they would write and script out themselves (and I’d spend just ONE hour lending my voice).
A minimum amount of work for a hefty paycheck…and I turned them down.
Simple – I don’t use supplements. I don’t even know a thing about them. So would I get to talk about them convincingly like I was some expert?
No. Medicine and nutrition aren’t my forte. They’re not the main focus of RMRS. I wouldn’t take the company in a different direction in the name of money.
And here’s the irony. In that same month, I ended up promoting a new sponsor – immediately accepting their offer of just a fraction of $10K. But that didn’t matter to me at all. It was a company I was really proud to do business with.
The name is Sheath. Keep reading to find out what drew me to their product – and what factors I take into account when I consider potential sponsors.
Working With Companies: Factor #1 – Solving A Problem
So who do I choose to have as sponsors?
First, here’s what I do NOT look for: anyone promoting alcohol, gambling, smoking, vaping – or selling products for those activities. Those companies and sites don’t go fit with the image of RMRS.
I follow one rule to keep everything simple. If I wouldn’t want my pre-teen son using it…I don’t promote it.
Next – the most important factor? The company has to actually solve a problem. Something a ton of men deal with on a regular basis.
It could be a clothing store that caters to shorter or hard-to-fit men. It could be a company selling dress shoes at super affordable prices for guys who just graduated from college. Where there’s a chance to make men’s everyday lives less troublesome – a certain need is created.
It could also be a company like Sheath, which offers quality men’s underwear that’s meant to:
- Keep your crotch cool and dry all day (through its moisture-wicking fabric technology)
- Hold your privates together in one place (thanks to its unique Zen Pouch) regardless of how much movement you make
Why do I love Sheath? It’s laser-focused on solving those manhood problems all grown men can relate to. Those guys know what swamp crotch or chafing can do to your confidence – as well as your performance at work, school or sports.
You can’t always escape hot weather. But you can certainly minimize the friction and sweat that affects your privates. That’s why I call Sheath underwear a “bra for your balls” – it’ll let you live each day knowing your junk is kept in perfect shape!
Nothing impresses me more than when a company keeps improving itself. In a way that it solves people’s problems BETTER.
That’s precisely what Sheath does. The underwear design has evolved so much – with the newest models having a dual pouch (which keeps the penis and testicles separate from each other) to give yourself more breathing room down there.
You can say this company is “obsessed” with innovation. With getting better and better. But that’s also why their products have been uber-consistent in quality.
I’ve actually worn a Sheath over 30 times in the past year. And compared to a brand new pair, the only difference is the old one feels softer due to the washing it’s gone through. It has remained fully functional!
#3 – Values, Background, Story
The truth? I’m not just going to partner with anyone who’s got a cool product.
If I don’t get to know their story, the source of motivation behind their product – it’s harder to believe in them. It’s harder to have confidence in what they’re doing.
So when I got to meet Sheath’s founder Robert and hear his story…we were almost like two peas in a pod. Robert made his very first Sheath-like underwear back when he served in the US Army in Iraq (while I joined the Marines).
He had a passion for solving a common male problem: discomfort in the crotch area. Just like my passion for getting men perfect fits when I started my own custom clothier business.
Robert’s commitment to a cause – which pushed him to come up with different ideas for cutting-edge men’s underwear – mirrors my commitment as a mentor and educator of style. So it was a no-brainer to do business with him.
#4 – Customer Service
I take customer service very seriously. Which is why my team efficiently manages the 100-150 customer emails sent each day. No excuses for delayed responses.
And I expect the same caliber of customer service – plus customer satisfaction – from any company that I ask people to check out.
Sheath doesn’t come up short there. I have direct contact with the founder/CEO (which is usually the case for all partner companies).
That means I can easily send over any customer service issues regarding Sheath if they’ve been brought to my attention. But Sheath doesn’t likely get many complaints – especially because of its money-back guarantee.
Sheath is always in contact with customers to level-up the products. And it welcomes new customers with open arms – letting them buy their first pair and promising a full refund if they end up not liking it. That’s how generous those guys are…because that’s how well-received their stuff is!
#5 – Testimonials
No partnership can exist without trust. And trust needs transparency – knowing that whoever you join forces with isn’t hiding something.
In my case, I base a company’s transparency from reading testimonials. If no reviews are posted on the company website – I have to ask why.
How can I build trust with anyone if I don’t read what’s been said about them? How can I prove to my audience that the company is legit? How will I know whether the product has worked for others and not just me?
And that’s the second best part about Sheath (after the fantastic products themselves). It’s got over 500 5-star reviews and counting!
And a lot of their happy customers shared stories describing the “transformation” they experienced thanks to their underwear:
- A man over the age of 50 had worn all types of underwear (from the low-end to the very high-end) – only to try on Sheath and call it “a game changer.” It felt so good that he handed over extra pairs to his son and sons-in-law. They agreed to put them on in exchange for beer…and they came out of the bathroom feeling awesome! They enjoyed being able to sit without any discomfort or urge to shift positions.
- Lee S. described Sheath underwear as comfortable and feeling “almost full commando.” They were miles better than the standard, baggy boxers issued to him and his Navy comrades during the Vietnam War period. His wife also said they showed off his male features “in the most complimentary way.”
- John H. had high praises for the 4.0 Dual Pouch – saying it was able to “cut down the jock itch by 90%” and reduce sweating in the crotch area.
The Best Partners Align With My PRINCIPLES
In the end, principles are the bedrocks of a company. So it’s essential to choose partners/sponsors that align with them perfectly.
You can’t run a company and think it’s okay to bend principles. Otherwise, you’ll start losing the trust of loyal customers. People will forget the beauty of your product/service and worry about the “changes” they notice.
That’s why I tend to go with smaller brands. They’re more approachable, more passionate about serving each individual customer – and there’s much more integrity when it comes to the products. Those qualities resonate with RMRS.
And no matter how small a company is or how affordable the prices are – good is good. Quality is quality. Compliments are compliments. Those are the things that will get any brand more exposure in the long run. And more respect.