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All right. So, today we’re going to talk about tattoos and piercings, I’m going to bring them together and I know I could probably break this out, I’ve got plenty of research, let me think from the 2012 Internal Journal of Hospitality and Management. I’ve also got more research over from the European Psychologist. They had published the results in 2012, I guess was a good year for tattoo and piercing information.
But, let me just give you an idea of how big of an industry this is. So, we’re talking almost two billion dollars is spent annually on tattoos. I think it’s like $1,650,000,000. 14% and climbing of Americans of all ages have at least one tattoo.
And, where we see most of it is between 18 and 25, we’ve got 36% and 26 and 40, we’ve got 40%. So, between the ages of 18 and 40, we’re seeing 76% of people have or this is where the vast majority of people who have tattoos nowadays have them.
Now, I grew up with a stepfather who had tattoos up and down his arms. They were actually all pretty much nude women. He had picked this up when he was in the Navy and he had traveled to the Philippines and other places in the ’80, actually this was in the 70’s, but I remember it in the 80’s basically.
I remember just being embarrassed whenever he would go to church and he had, no — went to this – this Catholic church in Midland, Texas and he had no problems wearing a short sleeve shirt and I remember just people looking at those arms and being, wow, funny stories.
Side note, he had someone who was offended recently I think in the last ten years by his tattoos when he had a government job. So, he had to get — they basically got him to either had to cover up his arms which he refused to do, he ended up getting tattooed clothing on all of the women on his arms. So, just an interesting a little bit of a side note.
But, let’s get back to the stats. Total number of Americans who have at least one tattoo, we’re talking 45,000,000. 21,000 parlors around the United States and, what we’re seeing is that this is continuing to be something that young people love to get a tattoo. It’s no longer just about being a rebel, it’s about maybe, you know, belonging.
I remember in the Marine Corps was huge to get a USMC tattoo. I did not get a USMC tattoo believe it or not, but I will tell you that I know pretty – a lot of marines that do, they just have a little bit to drink, they go out they’re at Phuket, Thailand and let’s just say they wake in the morning with a tattoo, hopefully not on their face.
And speaking of which, that’s a great transition because let’s talk about placement of the piercing and of the tattoo has a huge effect on people’s perceptions of you of your intelligence level, of your attractiveness. And, I’m going to get into this research here really cool. Now – or really soon.
I’m sorry about that, tripping over myself. But, the point is you need to make a smart decision when you’re getting that tattoo and if you’ve had something to drink if you’ve been maybe on, you know, a substance that let’s just say it gets passed around, guys, I want you to – I mean try not to fall into this trap.
Be careful if, you know, if, you know, just so get to sleep on it, find some excuse, but really you want to make a smart decision here because when it comes down to it, here are the straight up stats, so I’m just going to reveal it.
If you have a facial piercing and you’re in a conservative industry and, again, this is coming out of one of the studies. They found that, yes, male models with – and they had a pretty good study, this is coming out of the one I think – which study was this?
This was the – this was mostly – they took 230 women and 210 men from Central Europe and they showed them to a variety of different people, so a good number of people. And this is really I think the study was done outside of the United States, so this could probably be a little bit less I think effect or people would probably less bias in the United States.
But, basically what they found is that if you had facial piercings, you are generally rated as less intelligent and less attractive. And, if you’ve got multiple facial piercings, it was rated as least intelligent and least attractive of everyone. Same thing with the tattoos is we started to see that if you’ve got tattoos and all of especially in a business setting, having visible tattoos resulted in lower rankings of you being a desirable job candidate or you in a sense your competence.
And, think about that, if you meet someone for the first time and they got tattoos going up their neck, maybe they even have something on their face, they’ve got multiple piercings, it could be something unless you’re used to it that that’s what you’re focused on versus, you know, possibly what this person can bring to the table. And it’s sad it is, but that’s simply the way it is.
Now, if you live in Portland, Oregon, live in Austin, Texas. I went to the University of Texas in Austin and I can tell you people have piercings, it is much more acceptable in those places.
And, that’s what they did talk about and to throw off some of these stuff. If you area in an environment in which tattoos and piercings are much more acceptable, you’re going to find that it’s going to – you’re going to be able to mitigate this. People that are applying for – to work at places, if they see tattoos and piercings all the time, then it is what it is.
But, it may be something if you’re going for a conservative job, let’s say you just graduated from – well, what’s a pretty? Let’s say you just graduated from Berkeley, you’ve got multiple face – facial piercings and you’re looking to break in the finance industry and you’re interviewing with a company that’s going to be over in Los Angeles or New York. And, believe it or not Los Angeles especially in the business sector is actually pretty conservative.
So, when you know this when you know your audience and you know that the guys interviewing you are in their 50’s and that it’s a small conservative firm, you may want to be careful you may want to actually take those piercings out and change your appearance and realize, you know, for these guys they want me to be customer facing, they want someone that can represent their company and I am willing to, you know, go ahead and change up my style because I’m beyond it.
Now, if you’re not, the way to overcome this is to be very clear maybe even indicate do a Skype meeting and talk about, you know, bring it up address why this is going to help you, maybe even talk about how this is going to help you connect with a newer and younger audience.
I remember seeing one lawyer and his whole angle was this guy had facial piercings, he had facial tattoos, and he had a big billboard and it was all about he’s going after, hey, I can defend you I understand you, I’m your kind of lawyer.
And, you can – so you can take that approach, but the key is confidence and dealing with it – dealing with the elephant in the room straight on and understanding that if you’re working with older, you know, again, the numbers were I think it was 70% almost 80% of people who have tattoos in the United States are between the ages of 18 and 40.
So, it would, you know, I’m making a jump here, but I’m going to say that if people are over the age of 50, if they’re in their late 40’s, if they’re over the age of 60 and you’re interviewing, if you’re engaging with them, understand that they may have a negative view of tattoos.
Also, people outside the United States, they oftentimes have a negative view of tattoos. My wife grew up in Ukraine and I can tell you that in the Russian Ukrainian culture, tattoos are perceived as something that you get in prison. And, if you go back to the history of tattoos and piercings, oftentimes especially tattoos where used to mark.
Now, in Polynesia and that’s actually why a lot of sailors pick them up, they were actually viewed as something that was cultural or something that warriors had. But, in many parts of the world, they were actually – prisoners were tattooed because they couldn’t get rid of it and it was a great way to be able to mark – well, I’m not going to say it’s great, but it was a practical way that was used at the time to mark people when you’re in prison. You know it is something that, yeah, just be aware that it sending a message and your goal is to be able to control that message.
So, you want to get tattoos, you want to get piercings. Well, understand that the piercing on your ear is going to be perceived as more acceptable than a piercing in your eyebrow or piercing in your nose. And, having multiple piercings, again, they’re going to find you less intelligent, less attractive, and that, again, that’s assuming all things that you didn’t warn them that they aren’t from a society in which they’re, you know, looking in. And this may be something that you’re looking to get a job in Japan, you may be over in China and traveling over there, understand that there is whole different meaning, I mean there just is very different view and that’s going to be something that they’re going to zero in on.
You may be able to use this to your advantage, you may be memorable, you may be able to get the conversation going and if you’re fluent in Chinese, this could work to your advantage. However, understand that if you’re not fluent in Chinese you may be wondering, gosh, are they talking about my facial piercings or are we talking about the deal here. So, all of these goes into you controlling the message you understanding that you are sending a message.
And, guys, you know, other kind of – other interesting things from the study. They actually talk about being neatly groomed, that was actually the most highly – so, let’s say you’re looking for a job, if you’re neatly groomed if you come in and you’re the best-dressed guy, but you have a Mohawk and you have a couple of facial piercings, you know what?
I’m going to say this guy just – and the job is to be a creative manager at a company, I think I’m going to be pretty open to this because I associate this guy’s got red glasses, he’s got a green Mohawk, he’s got some facial piercings, but look at the way this guy presents himself. He is immaculately groomed. Yeah, he may be a bit eccentric, but if he comes in and he delivers and he does the job, you know, especially in a city in which people are open to this you’re in Chicago, you’re over down maybe in a Houston, Texas, you may be able to pull this off.
He is immaculately groomed. Yeah, he may be a bit eccentric, but if he comes in and he delivers and he does the job, you know, especially in a city in which people are open to this you’re in Chicago, you’re over down maybe in a Houston, Texas, you may be able to pull this off.
But, understand in a small town, if you’re looking to work for a conservative company, you may want to pull it back a bit. You know I hate to be one that says you can’t be yourself, but it maybe something that you need to redefine who you are and realize you don’t need to have something so outward facing to – to send people that – that message that – that you’re a rebel or whatever it is that you’re trying to send.
Guys, that’s it. Hopefully you enjoy this one. And, if you want more go over to www.realmenrealstyle.com/episode15. I had a lot, I’m going to link over to some of the studies, I’m going to give you a little bit of additional info here. And, guys, that’s it.
Interested in learning more about how style can increase you earning power, help you command respect, and come off as more attractive? Gentlemen, I’ve got two options for you. First, go check out the Personal Image System, that’s what this entire episode was based off of. It’s got the Science of Style where it’s action-oriented, it’s got an amazing community, live training, a hundred plus lessons with resource material. Or, go check out Real Men Real Style.
First, go check out the Personal Image System, that’s what this entire episode was based off of. It’s got the Science of Style where it’s action-oriented, it’s got an amazing community, live training, a hundred plus lessons with resource material. Or, go check out Real Men Real Style.
Guys, I’ve got a free app over there. In that app you’re going to find infographics, thousands of free videos and articles. I’ve also got free e-books at Real Men Real Style, free courses, and I’ve got a free consultation system, so you can enter in a little bit of information about yourself and it spits out a personalized video for you.
Gents, that’s it. I’ll see you in the next episode.